I'm so so so excited to type up this feature post on one of my new favorite boutiques in DC- Core72! I first came across this store-front as I was wandering through the Chevy Chase neighborhood north up Connecticut Ave. I quickly realized there was another location in the same block as the three studio gyms I've been working out at for the past few months making my decision to check it out quick and easy.
The first time I visited I was blown-away by the colorful collection of both technological workout attire and trendy athleisure. I ended up making a small purchase of workout tops because I realized I had been hoarding amazing leggings, but seriously lacking in the top department. While checking out I got to talking to Ferrall, the founder and owner of the store, and collectively we decided that I would come back to learn more about it with hopes of doing a feature.
Well, here we are because I 100% stand with this business, it's founder, and it's ethos. After just a quick few minutes of speaking with Ferrell I was overwhelmed with how fantastic this company is.
The founder and owner, Ferrall, lived out West for many many years. She told me stories of her outdoor adventures, the west coast way of life, and the happiness and nostalgia she feels for both the West and the West coast. DC born and raised she ended up back here and realized that the same markets just didn't exist when it came to technological outdoor apparel. Opening a small business had always been something she had thought about, so after speaking with her family and friends and other local small-business owners she decided to take the jump and open up Core72 in it's original location in Chevy Chase.
From there the success just kept rolling. After a couple years Ferrall was approached to expand to the Cathedral Commons area and she decided to go for it because she liked the neighborhood feel of the new location and believed that she would be bringing in the right customers that also believed in the company ethos that she possesses.
This ethos is what sold me on the store in the first place. Ferrall describes her shop as West coast meets East coast. She incorporates color-and lots of it along with more naturalistic prints and patterns that she saw a serious lack of in East coast style. Further, she strives to carry female-owned brands and brands that are made in America and are conflict-free. To me, this is extremely important and something that not enough people think about when they are purchasing clothing. It's easy to buy trendy pieces at a store with little thought as to where it came from, but taking the initiative to buy conflict-free is really great and fulfilling to do.
Since the opening of Core72 Ferrall has adapted and grow with the business and with the market that exists in Northwest DC. She realized that not all people were looking for extreme outdoors gear so she has shifted with her consumers and now carries multiple different brands ranging from technological gear to athleisure to swim wear to accessories. There really is something for every one and prices points for everyone, which is very important in the diverse DC environment where you can have a six-figure salary lobbyist sitting on the metro next to an unpaid intern.
So, if you couldn't tell, my review of Core72 is overwhelmingly positive. From the clothes to the atmosphere to the ethos to the conversation with Ferrell I am hooked for life. Even though I've now moved to Southwest DC I will be sure to make monthly trips up that way to ensure I can get the best of the best in workout clothes and trendy pieces, all while feeling good doing so because I know the profits are going back to a woman-owned small business. I hope to continue my friendship with Ferrall as she is the type of woman I look up to immensely.
I urge you all to go check our Core72 when you're in DC and don't forget to mention my name for 10% of your order! You'll be so happy you did and you'll be supporting an amazing woman.